A New Luxury — Designed for Wellbeing
True comfort is found in places that anticipate your needs and dissolve friction before you ever notice it. At BY SOMA, we view architecture and interiors as an extension of human biology, shaping conditions that allow you to move through life with clarity and composure.
Our work begins with the nervous system itself. We design spaces that soften cortisol, steady the senses, and cultivate an atmosphere of innate safety. Wellbeing is not an added feature. It is the underlying structure, quietly guiding every decision and every proportion.
This philosophy speaks to those who value depth over drama and seek surroundings that elevate their internal landscape as much as their external one. A home that doesn't perform for attention, but proves its worth in the calm it creates.
About us
BY SOMA exists to redefine how places are conceived, designed, and delivered. We bridge the gap between architectural vision and commercial reality. In an industry often fragmented by isolated decision-making, we offer a holistic approach that aligns creative ambition with buildability and value from day one.
Our expertise goes beyond traditional project management. We act as curators of your project by applying intelligent upfront thinking to navigate approvals, optimise feasibility, and minimise risk without sacrificing beauty. By harmonising planning strategy with high-performance design, we create homes and developments that maximise both quality of life and long-term asset value.
We work with clients who understand that true value is measured in longevity. We are here to bring your story to life through a lens of humble confidence where the craftsmanship, efficiency, and soul of the work speak for themselves.
Our Philosophy.
The Architecture of Happiness.
True comfort is found in places that anticipate your needs and dissolve friction before you ever notice it. At BY SOMA, we view architecture and interiors as an extension of human biology, shaping conditions that allow you to move through life with clarity and composure.
Human First
People instinctively seek safety, comfort, and emotional clarity. Spaces that feel grounded and familiar allow the body to slow down and the mind to settle. We design rooms that support this natural instinct. Clear spatial legibility. Places to withdraw. Places to connect. A sense of being held and protected. Architecture becomes a gentle ally to everyday life rather than a distraction from it.
Nature as the Primary Architecture
Nature regulates the nervous system. It stabilises our mood, anchors our senses, and restores balance. We bring this into our work through natural light, cross ventilation, framed views, shade, greenery, stone, and timber. These elements create an environment that feels alive and honest. They support physical and mental health and bring a sense of rhythm and peace into the home.
Sensory Intelligence Every person responds to sensory input differently. Some need quiet and softness. Others thrive in brighter, more open spaces. A healthy home offers choice. We design with sensory zoning in mind, creating multiple environments within a single home so people can regulate their energy and emotions throughout the day. Light is considered as carefully as form. Everything is arranged to create ease.
Quiet & Acoustics
Acoustic comfort is one of the greatest contributors to emotional wellbeing. It is also one of the most overlooked. At BY SOMA, we prioritise quiet. Solid partitions. Natural materials. Soft textiles. Layered space planning. Rooms that protect privacy and create a sense of peace. A calm acoustic environment supports deeper focus and better sleep and allows the home to become a genuine sanctuary.
Material Health
The materials we live with affect the air we breathe and the way we feel. Natural materials hold warmth and authenticity. They age gracefully and develop character over time. They also reduce exposure to toxins and create a healthier indoor environment. We avoid unnecessary coatings, synthetic smells, and harsh chemicals. We choose materials that support life.
Craftsmanship and Longevity
A well-built space reduces stress. It removes friction. It brings clarity and pride. Longevity is part of wellbeing. Our work favours craftsmanship, detail, and materials that grow more beautiful with age. We believe in repairing rather than replacing. This is a gentler relationship with the environment and a more meaningful one for the people who live in these spaces.
Play, Joy, and Discovery
Wellbeing is not just calm. It is also delight. A small change of light. A framed view. A texture that invites touch. A moment of surprise when you round a corner. These small gestures bring joy to daily rituals. They create emotional memory and a sense of belonging. We design homes with places of curiosity and pockets of beauty that elevate the everyday.
Connection & Community
Healthy spaces make people feel grounded within their environment. Respect for culture, heritage, and context is essential. Every project has a story shaped by the land, the light, the climate, and the history of its place. Architecture carries responsibility. When the community recognises itself in the design, wellbeing extends beyond the home and becomes part of the neighbourhood.
Design as a Living Process
Wellbeing evolves over time. We observe how people live, how spaces are used, and how materials respond to daily life. This informs our constant refinement and creates a feedback loop that improves every project. A home should change with its occupants, not against them.
Services
Architecture — Timeless forms. Deeply connected to place.
We believe that architecture must be a partner to nature rather than an imposition upon it. Our design process begins with the land. We analyse the sun, wind, topography, and views to create a structure that feels as though it has always belonged. We reject the temporary in favour of the enduring. We focus on DA-ready designs that balance high aesthetic ambition with buildability and compliance.
Interior Design — Curated spaces. Material honesty.
Our interiors are designed to nurture the people who inhabit them. We move beyond superficial trends to craft spaces defined by silence, texture, and a profound sense of calm. We champion material honesty — selecting natural, healthy materials such as stone, timber, and lime that improve with age. Every detail is considered. Our interiors are not just visual; they are emotional.
Management — The helicopter view.
Protecting the vision. We act as curators of your project rather than traditional managers. We provide a holistic view that bridges the gap between creative vision and commercial reality. Our design management service is built to protect the integrity of the project from the first sketch through to completion. We apply intelligent, upfront thinking to navigate complex approvals, map risks, and optimise feasibility.
Sohail Masoudi
Sohail founded BY SOMA to create unpretentious, elegant and timeless spaces that redefine luxury. Sohail has a personal passion for property development and is an expert in technical innovation and building information modelling. He balances design and budget by setting a realistic vision right from the start.
As the director of an emerging design studio, it's important to be great at design and also have a deep understanding of the delivery process, the latest technology and the tools that could maximise the potential of a design and help go from a concept to delivering a visionary building.
It's rare to find an architect who has a creative vision; understands the commercial realities of residential development; is an expert in project management, BIM and architectural technology; and genuinely cares about serving others.
Before he founded BY SOMA, Sohail worked in some of Australia's most reputable architecture practices managing complex projects for global corporations. Starting his practice has given Sohail the creative freedom to push boundaries and explore the possibilities of architecture.
Sohail is serious about the quality of his work, and is known for his unwavering integrity, empathy, and ability to remain calm under pressure. He believes everything can be resolved with patience and an open mind.
Registered Architect, NSW, No. 10689
Registered Class 2 building architectural design practitioner No. DEP0001717
Why Work with us
We design for the people who live in the space, not for awards.
We create empathic connections and make sure you genuinely enjoy the design journey. We guide and support you every step of the way.
We understand commercial reality.
Our personal interest in property development, combined with deep knowledge of local planning, regulations and construction, means we know how to maximise the potential of your investment while protecting your vision.
We bring technical precision to creative ambition.
Our team has delivered some of Australia's most complex projects using BIM and the latest architectural technology. You see what you're getting from the very beginning.
We assemble the right team around your project.
You can't deliver a visionary building alone. We bring together qualified professionals — builders, consultants, suppliers — who elevate the work beyond the industry standard.
Shorter, sharper, same substance, matches the new voice. Swap the old four points for these and the section earns its place on the page.
